Interview

Q: How long have you been making cakes?
A: 19 years, professionally.

Q: How did you get started?
A: My older sister's "easy bake" oven, when I was seven.

Q: How many cake do you bake per day?
A: It's not so many"cakes" that I make, it's the amount of batter that I make. About 25 lbs. a day.

Q: What is your favorite part about your job?
A: Talking to my costumers. Being very creative. Tasting my cakes.

Q: Do you cater?
A: Yes and no. It depends on what season it is. In the summer, I'm really busy making wedding cakes.

Q: Is this your only job?
A: No. I'm a dad and a landlord. I also have my house and my kitchen to clean.

Q: How long have you owned J.W Desserts?
A: This is my 10th year.

Q: What is the worst thing that has happened to one of your cakes?
A: I dropped a cake but caught it in my other hand.

Q: What is the most expensive part?
A: The labor. 7 days a week. Work, but not working. Marketing, sales calls.

Q: Who have you made cakes for?
A: The Food Network, the Presidential Debates, the Academy Awards, the Golden Globes, movie stars, bar mitzvas.